1. Geo-targetted Landing Pages
If your business serves towns or cities where you do not have a physical location, you can create geo-targetted landing pages for each additional town or city to gain visibility in organic search. Be sure to include the town or city in your landing page title and URL:
Each of these pages should have it’s own unique content.
2. Optimise page Content
Ensure that your keywords and location are mentioned in important page elements like page title, meta desription, header tags, and page content.
3. Prominent Contact Details
Make it as easy as possible for potential customers to contact you by displaying your your phone number in your page header. Your contact page should also include your address, opening hours, and an embedded google map.
4. Structured Data
Use Schema markup to make important data easier for search engines to understand. You can use Google’s to tag your logo, business name, phone number, email, and opening hours. JSON-LD is the recommended method. structured data markup helper
Mark up each page seperately, tagging every element that is present on that page. If your website is based on WordPress, you can use the to simplify the process. Schema & Structured Data plugin
5. Build Trust and Encourage Conversions
Build trust by displaying testimonials on your website and encourage conversions with effective calls to action that tell your visitors what to do next. Common calls to action include “Call Now” and “Request a Quote”.
6. Gain a Small Ranking Boost with SSL
Google gives secure websites a small ranking boost, so if your website is not secure, you could gain an easy win by installing an SSL certificate. Remember to 301 redirect http to https after installing the certificate and update any hardcoded links within your website to avoid insecure data problems.
7. Reduce page load Times
8.Make sure your site is Mobile Friendly
Ensure that your website is mobile friendly by performing a . mobile friendly test
How to Perform a Citation Audit
Before we start building NAP citations, we need to perform a thorough audit of your existing NAP citations to make sure they are all correct and consistent. This is because inconsistant NAP citations can have a severely detrimental effect on Local SEO.
To audit your existing NAP citations, we need to create a list of:
Any previous business names your company has traded under.
Any previous addresses your business has had.
Any previous phone numbers your business has had (including mobile numbers, national numbers, freephone, etc).
The next step is to create a list that includes all possible permutations of business names, addresses (building number and street name only), and phone numbers. You can do this manually, but if you are familiar with , this could help speed up the process if you have a lot of possible permutations. Scrapebox’s keyword merge tool
You can now use to check every NAP permutation in the list and identify any inconsistant citations your business has. Moz Local
Most directories allow you to log in and edit your listing, but if this is not possible you may need to contact the website via email to request a change. After you finish working through the list and correcting any inconsistant citations, it’s a good idea to check Google to see if there are any citations that Moz Local did not know about. To do this we simply modify our list to include advanced search operators, eg: “Blog Shack” +”116 Grovehall” +”07478 091698″, and then repeat the process.
How to Build NAP Citations
Citation sources generally fall into one of four categories:
Aggregators publish your citation data across a network of business directories.
High authority generic directories like Yelp, Yell, Foursquare, Touch Local, & FreeIndex.
Region specific directories like connectyorkshire.org & listedleeds.co.uk
Industry specific directories like promotionworld.com & topdigital.agency
To find local directories, you can use the following search queries:
[city] business directory[city] business listings[city] directory
To find industry specific directories, use:
[industry] business directory [city]
[industry] business listings [city]
[industry] directory [city]
After submitting your business to (data aggregator) and high authority generic directories, focus on local and industry specific directories. Remember to make each profile as complete as possible, and include your name, address, and phone number exactly as it is displayed on your website. Central Index
You now have the knowledge you need to rank your local business. However, persistance is the key to success, so if you find that you don’t have time to build new links and citations on a regular basis, get in touch. Our Local SEO services start from just £79 per month.
If you have any SEO related questions, thoughts, or feedback, please let us know in the comments below.